Welcome to Soul Sugar.

Where Baking Meets Mental Health Advocacy

Founded in 2020 by Caroline C. Laramie, Soul Sugar Sweets is more than just a bakery—it’s a movement. Based in Marblehead, Massachusetts, this female-owned business specializes in baked goods including French Macarons,French Pralines, meringue cookies, bespoke cakes, cupcakes and other thoughtfully crafted goods. But what truly sets Soul Sugar Sweets apart is its commitment to mental health advocacy, a passion close to Caroline’s heart.

With over 20 years of experience in the consumer products industry and a lifelong dedication to provide not only indulgent treats but also a platform for conversation around mental health. Every product is made with care and mindfulness, symbolizing the importance of self-love and nourishment, both physically and emotionally.

Soul Sugar integrates uplifting messages and wellness tips into its packaging and social media, offering customers a sweet reminder to take care of themselves and those around them.

Whether you're enjoying a French Macaron or beautifully decorated cupcake, Soul Sugar invites you to savor delicious baked goods while supporting mental health advocacy. It’s a bakery with a mission: to spread joy, one bite at a time.

What we eat should never make us feel guilty.

All foods are good foods.

Food is connection.

Food is love.

Food is nostalgic.

Food IS emotional and that’s ok.